- Mexico City, Mexico City, Mexico
- Senior
- 12+ years
Lead and execute regional marketing strategy for Latin America, driving brand growth, audience development, and community engagement across Mexico and Brazil.
Responsibilities
- Own robust regional Marketing, Social Media and PR strategies and plans that build awareness, consideration and preference, with clear audiences, calendars, budgets and measures of success.
- Work cross-functionally with GTM, Growth, paid acquisition, CRM and Lifecycle to connect Marketing activity to acquisition, conversion, engagement and retention.
- Lead content marketing across seasonal releases, catalog, franchises and key content moments, building demand, driving viewership and deepening fan engagement.
- Direct Social, PR and owned-channel execution, including editorial planning, publicity, creators and community management.
- Set creative direction and oversee workflows with the Global Brand & Community team, ensuring strong storytelling and locally relevant execution.
Requirements
- Nice to have: Brazilian Portuguese
- Nice to have: English
- Nice to have: Spanish
- Nice to have: Experience in entertainment, streaming or subscription marketing
- Nice to have: Experience in LATAM leadership