- Billund, South Denmark, Denmark
- Hybrid
- Contract · Manager
Lead integrated marketing campaigns for LEGO Ideas adult products, driving brand relevance and product launches across global channels.
Responsibilities
- Lead marketing campaigns for the LEGO Ideas franchise and adult audience, from briefing through execution.
- Develop global campaign toolboxes with LEGO Agency, Social Media channels, Market & Channels teams, LEGO Retail and digital community engagement partners, and track performance.
- Manage communication with external intellectual property partners, securing alignment, approvals and campaign inputs.
- Support data-informed portfolio decisions through the LEGO Ideas development process.
- Create community activations that support product sourcing and earned-media opportunities.