- Hilliard, Ohio, United States
- On-site
- Contract · Mid
- $45–$45 per hour
- 3+ years
Seeking a data-driven Digital Analytics Analyst to help measure, analyze, and optimize digital marketing performance across multiple channels.
Compensation
The pay range for this position is $45.00 - $45.00/hr.
Responsibilities
- Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels.
- Utilize Google Analytics 4 (GA4) to understand user behavior, traffic quality, engagement, conversion paths, and funnel performance.
- Monitor and evaluate campaign performance across Google Ads and LinkedIn Campaign Manager, identifying optimization opportunities and performance trends.
- Leverage Microsoft Customer Insights (MCI) and other reporting platforms to develop insights and performance recommendations.
- Analyze website performance and organic search trends using Google Search Console.
Requirements
- Nice to have: SEO
- Nice to have: SEM
- Nice to have: demand generation reporting
- Nice to have: A/B testing
- Nice to have: conversion rate optimization (CRO)