Senior Specialist, Performance Marketing
Society for Human Resource Management (SHRM) · Posted Nov 12, 2026
- Alexandria, Virginia, United States
- Hybrid
- Full-time · Senior
- $85K–$100K per year
- 5+ years
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events.
Compensation
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications.
Responsibilities
- Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
- Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
- Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
- Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
- Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field