- New York, New York, United States
- Hybrid
- Full-time · Director
- 12+ years
A critical role within Tinuiti’s Strategic Planning team serving as both the primary media planning lead on key client accounts and the subject matter expert responsible for advancing Tinuiti’s Local Strategic Planning capability.
Responsibilities
- Lead the development and scaling of Tinuiti’s local strategic planning capability within the Center of Excellence, establishing frameworks, tools, quality standards, and training for client teams.
- Serve as the agency’s subject matter expert for market/DMA-level and geographically nuanced media planning.
- Orchestrate strategic media plans aligned with client business goals to build brand equity and accelerate profitable growth.
- Develop local planning frameworks that address market opportunity, audience concentration, media consumption, competitive pressure, footprint, and media economics.
- Determine optimal geographic investment levels (national, regional, market, or clustered) and establish market prioritization and clustering frameworks to identify differentiated strategies versus shared archetypes.
Requirements
- Nice to have: Kantar
- Nice to have: Pathmatics
- Nice to have: SimilarWeb
- Nice to have: Scarborough
- Nice to have: Nielsen Local