- Remote, Canada
- Remote
- Full-time · Senior
- CA$100K–CA$138K per year
Run the day-to-day execution and optimization of our PLG lifecycle marketing program. This is a hands-on IC role responsible for building omnichannel campaigns, managing lifecycle operations, analyzing performance, and turning insights into action.
Compensation
Base Salary Band $100,000—$137,500 CAD
Responsibilities
- Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
- Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
- Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
- Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting.
- Audit existing journeys, identify opportunities, and prioritize improvements.
Requirements
- Nice to have: MarTech
- Nice to have: AdTech
- Nice to have: Email service providers
- Nice to have: Customer data platforms
- Nice to have: Meta Ads