- Remote, Canada
- Remote
- Full-time · Manager
- 4–7 years
Join Jobscan as our Growth Marketing Manager, Paid Social, and build our next major acquisition channel. Search has powered our growth for years. Now we’re investing in social, and you’ll be the person who makes it work.
Compensation
Competitive salary + stock options
Responsibilities
- Own paid social end to end, starting with Meta (Facebook and Instagram): strategy, account structure, audiences, bidding, budget pacing and daily optimization, then test and expand into TikTok, Reddit, YouTube and LinkedIn where the numbers support it.
- Build and run a creative testing engine: concepts, hooks, scripts, UGC and short-form video, tested at a steady weekly cadence, with winners scaled and fatigue managed.
- Own measurement: tie spend to registrations, trials and paid subscriptions using first-party data, set up and maintain the Meta Pixel and Conversions API with engineering, and run incrementality tests so we know what social truly adds.
- Scale with discipline: grow budget as results prove out against our cost-per-subscriber and payback targets, and cut what doesn’t work quickly.
- Own organic social across LinkedIn, Instagram, TikTok and YouTube: content strategy, a consistent publishing rhythm, and a voice that sounds human and useful to job seekers.
Requirements
- Nice to have: TikTok ads
- Nice to have: Reddit ads
- Nice to have: YouTube ads
- Nice to have: LinkedIn ads