Design, develop, and maintain marketing-focused dashboards in Power BI, analyse campaign performance, develop predictive models, and support AI-driven marketing initiatives to provide actionable insights for marketing stakeholders.
The pay range for this position is $38.46 - $43.77/hr.
- Design, develop, and maintain marketing-focused dashboards in Power BI that provide real-time insights across campaigns, audiences and personas, content, and communication channels.
- Analyse historical and current marketing performance data to identify trends, opportunities, and key drivers of campaign effectiveness, audience engagement, and conversion.
- Develop and apply predictive models to forecast campaign outcomes, optimise channel mix, timing, budget and spend, and targeting to support data-informed marketing planning and prioritisation.
- Support AI-driven marketing planning and initiatives, including multi-product campaigns, persona enrichment, precision engagement, experimentation, and performance testing.
- Translate complex datasets and predictive analytics into clear, actionable recommendations for marketing leadership and team members to guide messaging, spend allocation, and campaign design.
- Bachelor's degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
- Nice to have: Azure
- Nice to have: Databricks
- Nice to have: Python
- Nice to have: R
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan
- Life Insurance (Voluntary Life & AD&D)
- Short and long-term disability
