- Shanghai, China
- Hybrid
- Full-time · Manager
- 10+ years
Serve as the face and voice of the China Market Group in global social campaign development, championing local social marketing needs and ensuring China has real influence and presence in global planning forums.
Responsibilities
- Lead the social marketing expertise, working hand in hand with brand marketing teams to drive and innovate the brand social strategy
- Create brand social content that authentically delivers brand equity, elevates earned media impact, drives authentic consumer engagement and user content creation, builds social relevancy with a long-term vision for the brand and consumer growth journey, and grows the company’s brand strengths in the China Market
- Be the social marketing trend expert in the team to provide social media trends, youth culture insights, and to drive impactful and relevant content activation strategy for our consumer groups, growing brand strengths and supporting the business goals
- Develop product seeding strategy across key social platforms, elevating the impact of social content on commercial sales
- Build earned/shared programs & events stunts to provide content production in all campaigns that drive business impact and measurable actions
Requirements
- BA degree in related field
- Master/MBA preferred
- Nice to have: Master's degree
- Nice to have: MBA