Develop and execute business and product marketing strategies that drive market penetration, strengthen product positioning, and create sustainable competitive advantages, revenue growth, and market share expansion.
Salary: $171,500.00 - $236,000.00
- Develop and execute business and product marketing strategies that drive market penetration, strengthen product positioning, and create sustainable competitive advantages, revenue growth, and market share expansion.
- Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs.
- Lead competitive intelligence and market analysis activities for targeted products and product lines, including driving Red Team assessments to identify risks, opportunities, and differentiation strategies.
- Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through effective marketing tools and programs.
- Partner closely with Engineering, Manufacturing, and Sales teams to define, develop, and launch new products while enhancing existing offerings. Translate market requirements into actionable product and technology roadmaps.
