- Hyderabad, Telangana, India
- Hybrid
- Full-time · Senior
- 6+ years
Principal MarTech Strategy & Real‑Time Expert responsible for technology strategy, platform evaluation, and hands‑on real‑time marketing journey engineering at Verizon.
Responsibilities
- Evaluate and evolve MarTech stack for AI‑driven personalization
- Integrate AI/ML models into real‑time marketing loops
- Translate business strategy into a scalable MarTech roadmap
- Design, build, and deploy real‑time customer journeys using Adobe Experience Platform
- Define and maintain profile schemas and data orchestration
Requirements
- Bachelor’s degree
- Nice to have: Digital analytics
- Nice to have: Latency optimization
- Nice to have: ROI measurement
- Nice to have: Health‑First mindset