- Columbus, Ohio, United States
- On-site
- Full-time · Senior
- 5+ years
The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs, working with cross-functional partners and external agencies to lead programs aligned with global marketing strategy. This includes project management, strategy, optimization, and event coordination.
Responsibilities
- Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy
- Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns
- Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting
- Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events
- Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite)
Requirements
- Bachelor’s degree in Marketing, Advertising or related field
- Nice to have: Experience with large lifestyle / fashion brands
- Nice to have: Experience managing an external agency vendor/partner
- Nice to have: Existing relationships with relevant influencers