- Remote, United States
- Remote
- Contract · Mid
- $130–$150 per hour
- 5+ years
Provide strategic brand leadership for high-science ophthalmology projects within a dynamic healthcare marketing environment in a consulting role.
Compensation
Competitive hourly compensation: $130–$150 USD per hour, depending on experience and qualifications.
Responsibilities
- Serve as a Brand Management consultant for ophthalmology projects, providing strategic brand direction and guidance to account management and cross-functional agency teams.
- Translate brand strategies, priorities, and objectives into actionable recommendations for healthcare professional (HCP) and patient-focused promotional initiatives.
- Guide the strategy, development, and delivery of promotional materials for HCPs and patients, including leave-behinds, brochures, CVAs, websites, and other marketing assets.
- Ensure that promotional initiatives are aligned with brand positioning, therapeutic area priorities, and the specific needs of target audiences.
- Lead brand-side planning and strategic direction for advisory boards and other key opinion leader (KOL)-driven initiatives.
Requirements
- Nice to have: Agency account management experience
- Nice to have: Brand-side counterpart to an agency account team