Strategic, data-driven marketing leader to own Lifecycle Marketing and lead the Lifecycle Marketing team for patient and provider audiences across the entire lifecycle via email, SMS, and push notifications.
Compensation
Full transparency of pay ranges regardless of where you live in the United States
Responsibilities
Own the lifecycle marketing strategy for patient and provider audiences
Launch new programs within lifecycle marketing and test around all elements of lifecycle
Coordinate with core product, strategy & operations teams, growth product, and engineering teams
Collaborate across the marketing team to tell the brand story and ensure coherent experience
Manage marketing budgets, forecast ROI, and drive improvements in business unit economics (CAC, LTV, churn reduction)
Requirements
Nice to have: Experience building a lifecycle function (1 -> 100)
Nice to have: High-frequency services business experience
Nice to have: Email/SMS/push governance
Nice to have: Fast-paced mid/later stage startup experience
Nice to have: Experience in regulated industries (Healthcare, FinTech)
