Collaborate with the SEO Project Manager & Keyword Research Analyst to identify target keywords, topics, & content gaps to drive organic traffic & improve search engine rankings.
Conduct thorough keyword research & analysis to identify opportunities for content optimization.
Create engaging & informative content that aligns with our brand voice, target audience, & SEO goals.
Write compelling meta tags, titles, & descriptions to enhance click-through rates from search engine results pages (SERPs).
Optimize existing website content, including product descriptions, category pages, & blog posts, to improve search visibility & organic rankings.
Requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Creating clear, accurate, and search-optimised content across website, marketing channels, and in-app platforms, focusing on SEO growth and product-related copywriting.
Responsibilities
Research keywords and write, edit and refresh blog articles, educational content and website pages
Apply on-page SEO best practices (headings, meta titles and descriptions, internal linking)
Write engaging copy for landing pages, promotional materials and other marketing communications
Write and refine feature descriptions, user interface text and instructional copy
Support the execution of structured SEO content plans