- Berlin, Germany
Leads growth initiatives for Rabot Energy’s online shop and checkout, driving topline sales, conversion rate, and CAC.
Responsibilities
- Build and optimize the landing page and online shop
- Test pricing, bundles, checkout steps and trust elements to improve conversion
- Manage paid budget focused on CAC and contribution margin
- Develop and execute lead nurturing and cart abandonment flows
- Ensure clean attribution and robust tracking (GA4, Server‑Side, Consent‑Management)
Requirements
- Nice to have: Shop System Experience
- Nice to have: Checkout Optimization
- Nice to have: CRM and Email Automation
- Nice to have: Product‑Led Growth
- Nice to have: In‑App Monetization