- Centreville, Virginia, United States +1 more
- Hybrid
- Full-time · Senior
- $88K–$132K per year
- 6–10 years
Strategic Senior Demand Generation Manager to lead growth within the Car Care business, driving digital acquisition and retention campaigns, as well as shaping B2B content strategy.
Locations (2)
- Centreville, Virginia, United States
- Reston, Virginia, United States
Compensation
The anticipated annual base salary range for this position is $88,000 - $132,000.
Responsibilities
- Lead the design and execution of multi-channel digital and email acquisition strategies targeting service shop owners, general managers, and dealer principals.
- Identify and prioritize high-impact AI use cases, evaluate tools, build repeatable workflows, and coach cross-functional partners.
- Lead the development and execution of a B2B content strategy that elevates CARFAX solutions and showcases customer success.
- Architect automated email sequences and lifecycle nurture journeys.
- Partner closely with Dealer Business Unit (DBU) sales leadership, Product Management, and PR/Communications to align marketing funnels.