- Chicago, Illinois, United States
- On-site
- Full-time · Manager
- $170K–$234K per year
- 5+ years
The Senior Manager, Integrated Intelligence leads consumer and marketplace learning across KIND, Special K Bars and Nutri-Grain Bars, serving as a strategic thought partner to Brand, Innovation, Commercial and Leadership teams, translating consumer understanding and data-driven insights into actionable business recommendations that drive brand growth.
Compensation
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. The pay range shown is applicable to all US locations listed within the job posting:USD 169,840.00 - USD 233,530.00
Responsibilities
- Serve as the lead Integrated Intelligence partner for assigned brands, influencing key business decisions through consumer, category and marketplace insights
- Develop and execute learning agendas that support brand strategy, innovation pipelines, portfolio decisions and commercial priorities
- Design and lead qualitative and quantitative research programs, including concept screening, innovation validation, product optimization, packaging assessment, advertising evaluation and consumer journey learning
- Conduct ad-hoc research to support base business initiatives, from creative idea screening, copy validation, and implementation of optimizations guided by Media Mix Modeling, to innovation-driving concept, food, & package design validation testing
- Translate complex data and research findings into compelling business stories, clear recommendations and actionable growth strategies