- Köln, North Rhine-Westphalia, Germany
Digital Analytics Specialist in the Web Data Technology team, responsible for developing and maintaining web analytics capabilities and tools, implementing tracking concepts, ensuring data quality, expanding data sources beyond onsite data, creating visualizations and automated reports, and providing insights to teams and stakeholders.
Responsibilities
- Develop and enhance web analytics capabilities and toolset
- Create tracking concepts and implement, test, and roll out solutions
- Ensure reliable and valid data capture
- Expand data sources beyond onsite data for additional context
- Analyze data, visualize and automate reports/dashboards
Requirements
- Bachelor's in Digital Media, Informatics, Business Informatics or comparable