Senior CRM & Process Specialist
Pepco · Posted Nov 5, 2026
- Poznań, Wielkopolskie, Poland
- Senior
- 5+ years
Design and optimize end-to-end customer journeys and automated CRM processes across the customer lifecycle.
Compensation
A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
Responsibilities
- Design and optimize end-to-end customer journeys and automated CRM processes across the customer lifecycle.
- Define journey logic, triggers, decision rules, personalization, segmentation, targeting and eligibility criteria.
- Develop dynamic, event-based and real-time communication scenarios across email, push, in-app and mobile channels.
- Automate and scale CRM campaigns by leveraging customer data, behavioural insights and personalization frameworks.
- Configure and manage customer journeys within Marketing Automation platforms (e.g. Synerise).
Requirements
- Bachelor’s or Master’s degree, preferably in Marketing, Business Administration, a technical field or a related discipline.
- Nice to have: retail
- Nice to have: e-commerce
- Nice to have: loyalty programs