Senior Campaign Planner - Platform Activation & Campaign Management Lead
Acxiom · Posted Nov 9, 2026
- Warren, Michigan, United States
- Hybrid
- Full-time · Senior
- 5+ years
Lead platform activation and campaign management for Adobe ecosystem, building and optimizing cross-channel marketing programs.
Responsibilities
- Build, configure, test, troubleshoot, and optimize audience and deployment workflows across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and related MarTech tools.
- Translate campaign strategy into BRDs, audience logic, data requirements, workflow designs, QA plans, deployment requirements, and measurement needs.
- Use customer-level data, Adobe schemas, Databricks, Marketing Contact Lists, response history, and related sources to support segmentation, targeting, personalization, enrichment, suppression, and deployment.
- Validate mappings, joins, eligibility rules, exclusions, opt-outs, record counts, identifiers, and required deployment fields.
- Lead end-to-end testing and QA, including workflow and audience validation, test sends, seed testing, personalization, links, tracking, and post-deployment checks.
Requirements
- Bachelor’s degree required in marketing, business, technology, analytics, or a related field
- Nice to have: Advanced experience with Adobe Campaign v8
- Nice to have: AEP
- Nice to have: AJO
- Nice to have: Workfront