- Mumbai, Maharashtra, India
- Full-time · Mid
- 7–11 years
Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Responsibilities
- Develop and implement all customer journeys and activities end to end across ANZ
- Daily management of the CRM multi channel plans to increase conversion engagement retention and personalisation
- Apply customer segmentation and marketing automation tools to deliver personalised customer communications across multiple touchpoints
- Develop test and document channel development set up journeys and campaign configuration
- Explore new campaign methods test and learn initiatives to improve key KPIs
Requirements
- Any Graduation
- Nice to have: Translating performance data and information into actionable insights
- Nice to have: Working with CRM agencies or third party marketing suppliers