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Creative Strategist

Careers at Eucalyptus · Posted Nov 6, 2026

New South Wales, Australia
Full-time · Senior
6+ years

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The Creative Strategist turns performance data and customer insight into the words, hooks, and concepts for Hims & Hers’ paid creative work within the Growth creative team.

Responsibilities

Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube.
Turn performance data (hook rate, hold rate, CTR, CVR, CPA) and customer insight into testable creative hypotheses, and run the weekly testing roadmap.
Own the path from brief to live: brief videographers, producers, UGC creators and editors, review cuts, and be the quality gate before anything launches.
Meet weekly with media buyers to diagnose why creative won or fatigued, then feed those learnings straight into the next round of briefs.
Track competitors, platform trends, and what’s working in health, wellness, and DTC, and bring new angles to the team each week.

Requirements

Nice to have: DTC experience
Nice to have: subscription experience
Nice to have: health experience
Nice to have: experience in regulated categories (health, gambling, financial services)
Nice to have: AI tools

Skills

creative strategy performance copywriting

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