- Stockholm, Stockholm County, Sweden
- Hybrid
- Full-time
- 2–3 years
Operativ Digital Marketing Specialist responsible for managing and optimizing digital touchpoints for PPG’s consumer brands across Sweden and EMEA.
Responsibilities
- Manage, publish and optimize web content for multiple brands
- Create engaging landing pages and copy for web, newsletters and CRM communications
- Track website performance and user behavior using analytics tools
- Plan, execute and evaluate A/B tests to improve UX and customer journey
- Ensure all content is SEO-optimized
Requirements
- Relevant education in digital marketing or equivalent
- Nice to have: Experience with consumer brands
- Nice to have: Retail
- Nice to have: Omnichannel