- Murfreesboro, Tennessee, United States
- On-site
- Full-time · Mid
- 3–5 years
Develop and manage all digital marketing strategies, support systems and roadmaps for Ascend Federal Credit Union, focusing on driving awareness and demand for Ascend products through web, social media, email, and geo targeting.
Responsibilities
- Develop and manage all digital marketing strategies, support systems and roadmaps
- Develop, evaluate and implement credit union strategies for email marketing, paid social, geofencing, search & display ads
- Drive digital marketing efforts, with particular focus on website management, SEM/SEO strategy, Web reporting and analytics
- Create & direct the email marketing strategy for the credit union
- Lead the development, implementation and reporting on all geofencing campaigns
Requirements
- Bachelor's Degree in marketing, advertising, communications or related field
- Nice to have: Financial industry experience