- Remote, United States
- Remote
- 12+ years
Responsibilities
- Develop and own the overall demand generation strategy aligned with company growth and revenue objectives.
- Lead the planning, execution, and optimization of multi-channel demand generation campaigns across email marketing, paid media, webinars, SMS, partnerships, and outbound programs.
- Build scalable pipeline generation strategies that consistently deliver qualified leads and revenue opportunities for the sales organization.
- Establish and optimize full-funnel lead nurturing frameworks to improve lead quality, conversion rates, and customer acquisition efficiency.
- Drive innovation and experimentation across acquisition channels, leveraging data-driven insights to improve engagement, conversion, and ROI.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- MBA preferred