- Remote, Vietnam
- Remote
- 2+ years
Lead mobile game user acquisition campaigns and optimise performance metrics for a product-based mobile game company.
Responsibilities
- Plan, launch and optimise paid campaigns for Google Play games on Google Ads, Meta, TikTok and rewarded or network channels such as AppLovin, Unity and Mintegral.
- Own CPI, ROAS and payback targets, and report on them weekly to the Team Lead (Game Producer).
- Brief the team's artist on creative needs, test creatives and iterate on winners.
- Work with the team's ASO specialist so store listing and paid traffic support each other.
- Test new games early and recommend scale or stop decisions from the data.
Requirements
- Nice to have: hyper-casual game experience
- Nice to have: creative testing workflows
- Nice to have: Sensor Tower