- Denver, Colorado, United States
- Hybrid
- Full-time · Manager
- $100K–$105K per year
- 7+ years
The Lifecycle & Digital Growth Marketing Manager owns customer lifecycle marketing programs and contributes to the digital-first buyer journey across prospect, trial, customer, and post-purchase experiences, for both product-led growth (PLG) users who discover, try, and buy through self-serve, and small businesses best served through an inside sales motion.
Compensation
$100,000-$105,000 (USD) per year + bonus up to 5% of base salary
Responsibilities
- Own the strategy and execution of lifecycle marketing programs across prospect, trial, customer, and post-purchase journeys to support conversion, product adoption, engagement, retention, and expansion, for both PLG self-serve users and small business customers.
- Own lifecycle email marketing and automation using HubSpot or similar platforms, including the development and optimization of programs for engagement, conversion, and downstream business impact.
- Own in-app lifecycle communications and notifications using Pendo or similar platforms across the customer journey, guiding self-serve users to activation and paid conversion.
- Identify customer segments and develop targeted programs based on lifecycle stage, product usage, and business size, distinguishing users best served through self-serve from small business accounts that warrant inside sales outreach.
- Define product usage and engagement signals (such as trial activity, team invites, and plan limits) that trigger either an automated lifecycle program or a handoff to inside sales, and partner with Sales on follow-up timing, messaging, and feedback.