- Docklands, Victoria, Australia
AI Performance Manager
Responsibilities
- Partner with Medibank’s media agency to identify opportunities to use AI across media planning, activation, optimisation and reporting.
- Develop an AI media capability roadmap aligned with customer acquisition priorities.
- Identify emerging AI tools, trends and opportunities relevant to performance marketing.
- Explore new approaches to creative development, personalisation, testing and performance measurement.
- Develop and prioritise AI use cases that improve acquisition outcomes across Medibank, ahm and Amplar.