- London, England, United Kingdom
- On-site
- Full-time
- £50K–£65K per year
- 3+ years
The CRM Marketing Manager is JDH’s in-house Salesforce Marketing Cloud expert, working across London Women’s Clinic, KindIVF, London Sperm Bank and London Egg Bank. The role plans, builds, optimises and reports on all marketing automation and CRM activity — from the first enquiry through to treatment and beyond.
Compensation
£50,000 - £65,000 (based on experience)
Responsibilities
- Own and manage the Salesforce Marketing Cloud platform across all JDH brands
- Design and build automated customer journeys and lifecycle campaigns across email, SMS and push notifications, using Journey Builder, Automation Studio and Einstein
- Plan, test and improve campaign performance through A/B testing, dynamic content and segmentation
- Develop and manage contact data models, segmentation, lead scoring and audience creation for personalised communications
- Work with the content team to ensure automated communications are accurate, sensitive and appropriate for people going through fertility treatment or donation
Requirements
- Nice to have: Salesforce Marketing Cloud certification
- Nice to have: other CRM or marketing automation platforms (HubSpot, Account Engagement/Pardot, Pabau, Marketo)
- Nice to have: experience in healthcare or another regulated environment
- Nice to have: knowledge of consent requirements and the handling of special category health data