- Remote, Romania
- Remote
Plan, execute, and optimise paid media campaigns across multiple platforms to drive demand generation for Access Hospitality's product lines.
Responsibilities
- Build, launch, and manage paid media campaigns across Google Search, Google Demand Gen, Meta, LinkedIn, Demandbase, Reddit aligned to product and sector priorities across F&B and Accommodation.
- Manage campaign budgets, bidding strategy, and pacing to hit CPL, CPA, and pipeline targets.
- Conduct ongoing A/B testing of ad creative, copy, audiences, and landing pages.
- Monitor and report on campaign performance using platform analytics, Looker Studio, and internal dashboards; provide regular optimisation recommendations.
- Support account-based marketing initiatives, including audience list building and enrichment for target accounts.
Requirements
- Nice to have: Reddit Ads
- Nice to have: Demandbase
- Nice to have: hospitality sector familiarity
- Nice to have: Marketo
- Nice to have: HubSpot