- Springdale, Arkansas, United States
- Manager
- 5+ years
Owns development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.
Responsibilities
- Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
- Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
- Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
- Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
- Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
Requirements
- Bachelor's Degree in Marketing
- Bachelor's Degree in Psychology
- Bachelor's Degree in Marketing Research