- Frisco, Texas, United States
- Hybrid
- Full-time · Manager
- $97K–$140K per year
- 3–8 years
The Manager, Shopper Insights brings the voice of the shopper into the decisions that shape KDP brands, categories and customer strategies. This role leads research across the omni path to purchase, translating shopper attitudes, motivations and behaviors into clear actions that influence strategy, execution and shopper experiences.
Compensation
Salary range $96,800 - $140,000
Responsibilities
- Champion shopper insight as a critical input to strategy and execution, partnering with sales, category management, channel strategy, commercialization, revenue growth management and shopper marketing to identify growth opportunities.
- Serve as a research consultant to key partners: clarify the business decision, translate it into focused learning objectives, and recommend and design the research or analytical approach most likely to produce actionable insight.
- Synthesize complex findings into clear, compelling stories and recommendations that demonstrate expertise in shoppers, the shopping process, and KDP’s business and operational realities.
- Represent the voice of the shopper with credibility and influence, challenging assumptions and helping internal teams, retail partners and foodservice customers consider the shopper implications of strategic and executional decisions.
- Maintain a forward-looking view of the research industry by continuously evaluating emerging methodologies, technologies, and vendors; identifying innovations that can strengthen KDP’s Shopper Insights capability; and sharing relevant best practices and applications with the team.