The Senior Manager, Narrative Intelligence will build the analytical intelligence function behind Affirm’s Brand & Communications strategy, connecting research, first-party data, and behavioral signals to understand audiences and shape brand narrative.
CAN pay range per year: $153,000 - $213,000
- Build an evidence-based understanding of priority audiences using segmentation, surveys, and behavioral data.
- Develop Affirm’s narrative measurement framework, defining metrics and baselines.
- Build the team’s intelligence system, including tools, dashboards, and analytical standards.
- Own the narrative feedback loop to diagnose how the story is landing and where perceptions are shifting.
- Connect qualitative research, brand health, media/social intelligence, and behavioral data.
- Nice to have: data visualization
- Nice to have: business intelligence tools
