- Shanghai, China
- On-site
- Senior
- 8+ years
Lead the design, build, and operation of a cross‑platform consumer data platform and CRM capability for CooperVision China, driving data‑driven customer engagement and lifecycle marketing across e‑commerce and offline channels.
Responsibilities
- Own end‑to‑end design, build‑up and operation of CDP and CRM platform
- Translate project into phased roadmap and define success metrics
- Diagnose acquisition and retention pain points
- Input business requirements to vendors and partners
- Lead CDP build programme and data deployment
Requirements
- Bachelor’s degree in Marketing
- Bachelor’s degree in Business
- Bachelor’s degree in Statistics
- Bachelor’s degree in Data Science