- Anderson, South Carolina, United States
- On-site
- Full-time · Director
- 5+ years
The Growth Leader manages initiatives that drive consumer acquisition, conversion, retention, and customer lifetime value. This role connects brand marketing, demand generation, digital engagement, and commerce to turn consumer interest into measurable business growth.
Responsibilities
- Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
- Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
- Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
- Identify friction across websites, landing pages, product pages, and retailer purchase journeys; coordinate improvements that increase conversion.
- Partner with CRM teams to develop onboarding, engagement, cross-sell, replenishment, and reactivation programs.
Requirements
- Bachelor’s degree in marketing, business, analytics, or a related field
- Nice to have: consumer brand
- Nice to have: retail
- Nice to have: e-commerce
- Nice to have: durable goods experience