- Gaithersburg, Maryland, United States
- Director
- 10+ years
Lead integrated channel strategy for the US market, developing frameworks, governance, and measurement to align paid, owned, earned, and emerging digital channels.
Responsibilities
- Lead integrated channel strategy in partnership with the US market
- Partner with US business stakeholders, brand teams, media, web, content, and medical partners
- Provide strategic guidance on digital presence evolution
- Develop strategy frameworks and governance principles
- Define measurement frameworks and KPIs
Requirements
- Bachelor's Degree
- Nice to have: regulated industry
- Nice to have: healthcare
- Nice to have: life sciences
- Nice to have: pharmaceuticals