The Head of Site & Ecommerce will lead site performance, ecommerce, CRM, CRO, merchandising, and retention efforts to grow revenue and increase customer lifetime value.
- Lead site and ecommerce performance! Build and deliver a roadmap that improves conversion, average order value, revenue per visitor and repeat customer revenue.
- Own CRO, using customer insights and performance data to identify friction, prioritise opportunities and run experiments across landing pages, product pages, basket and checkout.
- Lead CRM and lifecycle marketing, developing campaigns, segmentation, personalisation and automated journeys that connect acquisition, onboarding, repeat purchase, cross-sell and reactivation.
- Drive retention and subscription growth, helping customers build lasting Huel habits through better onboarding, relevant communications and seamless subscription experiences that reduce churn.
- Strengthen customer engagement and advocacy through loyalty, Huel+, the app and Refer a Friend, encouraging repeat engagement and customer recommendations.
- Nice to have: Subscription business experience
- Nice to have: International ecommerce
- Nice to have: Lifestyle brands
- Nice to have: Customer engagement and loyalty initiatives
Head of Site & EcommerceHuel · London, United Kingdom