- City of Industry, California, United States
- On-site
- Full-time · Senior
- 7+ years
A strategic social media leader responsible for growing brand awareness, fan engagement, and driving business results through strategy, content, and influencer partnerships.
Responsibilities
- Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms
- Lead original, platform-native content development and the social editorial calendar
- Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, and campaign measurement
- Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue
- Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning
Requirements
- Nice to have: pop culture
- Nice to have: fandom