Associate Director, Strategy, Social Commerce and Influencer
Publicis Groupe Holdings B.V · Posted Nov 8, 2024
- Chicago, Illinois, United States
- Hybrid
- Full-time · Director
- $107K–$153K per year
- 7+ years
A senior individual contributor role focused on pre-sales strategy, research, and solution design for prospective influencer, affiliate, and social commerce clients.
Responsibilities
- Partner with sales and business development leaders to respond to prospective-client opportunities, briefs, and RFPs.
- Translate client business objectives and market intelligence into differentiated influencer and creator commerce strategies.
- Develop strategic narratives, pitch materials, and executive-ready presentations.
- Design creator commerce programs across the customer journey (awareness, consideration, conversion, acquisition, loyalty).
- Develop TikTok Shop strategies including creator recruitment, product seeding, and commission strategy.
Requirements
- Bachelor's degree or equivalent experience
- Nice to have: TikTok Shop Affiliate
- Nice to have: LTK
- Nice to have: ShopMy