- Atlanta, Georgia, United States
- Mid
- 5+ years
The Sales Program Marketing Manager serves as the dedicated marketing partner to assigned sales teams. This role is responsible for developing, executing, and managing marketing programs that support B2B sales initiatives, drive customer engagement, and accelerate revenue growth.
Responsibilities
- Build strong relationships with sales leaders to understand business priorities, customer needs, marketing and growth opportunities.
- Develop and execute integrated marketing programs that support customer acquisition, retention, product adoption, and sales enablement.
- Lead cross functional marketing projects from concept through execution, ensuring timelines, budgets, and deliverables are met.
- Develop sales enablement materials including customer-facing collateral
- Measure campaign performance, analyze results, and recommend optimizations to improve effectiveness and ROI.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- Nice to have: B2B sales experience
- Nice to have: sales enablement