- Petah Tikva, Central District, Israel
- 5+ years
Lead the Marketing Automation team to develop and execute CRM and lifecycle marketing strategies, driving customer engagement and business growth.
Responsibilities
- Lead, mentor, and develop the Marketing Automation team
- Develop, own, and execute Pango's CRM and lifecycle marketing strategy
- Design and optimize complex customer journeys, automated campaigns, segmentation, and personalized communications
- Turn customer data and behavioral insights into business opportunities
- Collaborate with Marketing, Product, Data, and R&D teams to improve automation capabilities