- Edinburgh, Scotland, United Kingdom
- Hybrid
Lead the digital and social media plan for The Johnnie Walker Experience, creating engaging content and campaigns that build awareness, inspire discovery and encourage visits.
Responsibilities
- Develop and deliver the social media plan for The Johnnie Walker Experience, building awareness, engagement and consideration.
- Own the social content calendar, planning a consistent mix of ongoing and campaign content across priority social channels.
- Spot relevant cultural moments and social conversations that can help keep the experience fresh and engaging.
- Work with social, creative and content agencies to create high-quality, platform-specific content for paid and organic channels.
- Support the development and delivery of consumer campaigns, including digital activation across relevant channels and online travel partner websites.
Requirements
- Nice to have: consumer brands
- Nice to have: hospitality
- Nice to have: tourism
- Nice to have: retail
- Nice to have: visitor experiences