- United States
- 8+ years
Lead the demand‑generation strategy for the vape category, driving consumer insight, activation, and revenue growth across the national market.
Responsibilities
- Lead the development and application of consumer insights, market intelligence, and brand positioning strategies for the vape category.
- Lead the development and execution of the category demand‑creation strategy, including campaigns, product launches, promotions, retail activations, and annual activation calendars.
- Translate consumer insights into retailer, field marketing, and sales activation plans.
- Develop demand‑lift forecasts and expected impact models for marketing initiatives.
- Develop measurement frameworks and monitor performance across campaigns, promotions, and activations.
Requirements
- Bachelor's degree in marketing, Business Administration, Economics, Communications, Consumer Insights, or a related field
- Nice to have: MBA or advanced degree in Business, Marketing, Analytics, or a related discipline
- Nice to have: experience in vape, cannabis, tobacco, beverage, alcohol, or other highly regulated product categories
- Nice to have: leadership experience supporting new product, hardware, device, or format launches
- Nice to have: expertise in marketing effectiveness measurement methodologies