- Hyderabad, Telangana, India
- Hybrid
- Full-time · Manager
- 8+ years
Lead the Integrated Measurement capability within the Measurement, Activation, Planning & Strategy (MAPS) product line, owning measurement frameworks, AI-enabled planning, and product build to drive brand planning, activation, and investment decisions across brands and markets.
Responsibilities
- Define and lead the Integrated Measurement roadmap and India Hub delivery model
- Establish a common measurement framework linking brand strategy to activation outcomes
- Lead advanced measurement solutions including MMM, multi-touch attribution, incrementality testing
- Connect strategy and execution by ensuring performance insights inform brand planning and channel optimization
- Activate capability to embed measurement into activation across CRM, email, web, media, and field channels
Requirements
- Master’s degree in Statistics, Econometrics, Economics, Data Science, Decision Science, Marketing Science, Engineering, Computer Science, Business, Life Sciences or related discipline
- MBA, MS, MPH, PharmD, or PhD preferred