- Miami, Florida, United States
- Full-time · Senior
- $130K–$180K per year
- 5–8 years
A high-impact, growth-oriented IC role responsible for owning the full member journey—from first touch through exam completion and repeat usage, driving the roadmap for identity, onboarding, engagement, and conversion funnels.
Compensation
The base salary range for this position is $130,000 - $180,000.
Responsibilities
- Own and optimize the end-to-end member engagement and activation roadmap, including login, registration, onboarding, identity flows, member home, and profile management.
- Build intuitive, frictionless experiences that improve registration rate, increase order initiation, and boost exam completion.
- Design and execute rigorous A/B tests and experimentation frameworks to identify improvements across the funnel, from first touch to order completion and follow-through.
- Partner closely with Marketing and Growth to ensure cohesive messaging, personalized journeys, and high-performing acquisition-to-activation handoffs.
- Work tightly with Engineering, Design, and Data to ship high-quality product experiences with clear requirements, strong technical understanding, and crisp execution.
Requirements
- Nice to have: Growth
- Nice to have: Consumer engagement
- Nice to have: Funnel optimization
- Nice to have: Scheduling
- Nice to have: Appointment booking