- Gurgaon, India
- Mid
As our Programmatic Ad Ops Lead, you'll help us maximise the commercial value of our media inventory across digital and traditional channels. You'll combine advertising expertise, commercial thinking and strong analytical skills to understand what is driving performance, identify opportunities to optimise revenue and inventory utilisation, and turn complex data into clear recommendations and action.
Responsibilities
- Own yield, pricing and revenue optimisation across channels, using inventory, demand and campaign performance to identify opportunities that improve revenue and advertiser returns.
- Analyse traffic, sell-through, inventory capacity, pricing and key advertising metrics such as CPM and CTR, translating trends into clear commercial recommendations.
- Provide inventory and revenue forecasts, identifying future capacity, opportunities and risks and supporting annual and longer-term planning.
- Build a strong understanding of digital advertising and ad-serving dynamics, including targeting, frequency, placement, delivery and auctions, and use this knowledge to strengthen monetization.
- Partner across Sales, Product and other teams to improve our advertising portfolio, while using AI and automation to streamline recurring reporting and make insights easier to access.
Requirements
- Nice to have: Google Ad Manager
- Nice to have: MicroStrategy
- Nice to have: Tableau
- Nice to have: MySQL
- Nice to have: CitrusAd