- Docklands, Victoria, Australia
Lead the development of an integrated AI discovery strategy for Medibank, enhancing visibility across search, AI assistants, and emerging digital interfaces.
Responsibilities
- Develop an integrated enterprise AI discovery strategy
- Evolve SEO into a broader capability connecting organic visibility, content authority, technical readiness and customer acquisition
- Monitor search demand, social signals, customer language, competitor activity, model behaviours and patterns in AI-generated answers
- Identify emerging customer needs and translate relevant signals into practical action
- Strengthen how Medibank Group products, propositions and content are understood by AI systems