- Kennesaw, Georgia, United States
- 5+ years
Lead and develop Yamaha Outboards’ CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
Responsibilities
- Lead and develop CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist.
- Own audience segmentation strategy and activation planning.
- Develop lifecycle marketing journeys.
- Define and implement personalization strategies.
Requirements
- BA/BS Degree in Marketing, Marketing Communications, Business, Analytics, or related field
- Nice to have: Salesforce Marketing Cloud certification(s)
- Nice to have: SQL
- Nice to have: Automation Studio
- Nice to have: Query Studio