- Full-time · Manager
- 8+ years
Lead strategy, transformation, and performance of DCA’s portfolio of practice websites, driving patient acquisition through a scalable web operation.
Responsibilities
- Own strategy and multi-year roadmap for DCA’s practice website portfolio
- Design and continuously improve patient-facing digital journeys
- Prioritize website initiatives based on business value and conversion impact
- Lead day-to-day program planning and delivery for the 2027 multi-site website rebuild
- Help select and implement a commercially supported CMS and a proven development partner
Requirements
- Bachelor's degree in Marketing, Digital Experience, Technology, Information Systems, Business, or a related field
- Nice to have: direct experience in multi-site healthcare, dental, veterinary, or other regulated local-service businesses
- Nice to have: experience transitioning from agency-managed websites to an internal CMS/content operating model